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How do you
take your copy?

Our human approach and relationship-driven strategies mean that your business is presented authentically, without the cheese and sleaze of standard sales copy.


Shot of Copy is...


A boutique agency specialising in business growth strategies, copywriting, and direct response marketing.

Working with Shot of Copy is like ordering the perfect cuppa at your favourite cafe. The staff know you by your first name, and the barista creates your brew just the way you like it.

And that’s how it should be! So you will have consistent quality leads, a predictable income, and a growing business… and above all, peace of mind.

Our Clients


Meet the Team


Shot of Copy comprises a small, specialty team of carefully selected human beans. Each of us brings a different flavour of expertise, working closely together to create a big impact for people who are seeking to change their life… and change the world.

Nikhil Rughani - Copy Connoisseur
Aka Director


Nikhil has been a copywriter for over twenty years, improving the trajectory of businesses large and small.

He holds a Bachelor of Political Science and Philosophy, and has vast experience working within politics, journalism, recruitment and digital marketing.

Nikhil is a Master NLP Practitioner, a massive Star Wars fan, and he’s is driven by a need to support others as they make a positive contribution to the world. Nikhil’s favourite coffee is vanilla latte – but his writing is far from vanilla.