Clearly Articulate Your Message and

Powerfully Demonstrate Your Expertise

Clearly Articulate Your Message and

Powerfully Demonstrate Your Expertise

Lost for Words?

Lost for Words?

Clear and compelling communication in today's digital landscape is non-negotiable for B2B service based businesses, so that you can:

  • Get More Qualified Leads

  • Close More High Value Sales

  • Easily Exceed Your Revenue Goals

Want to see how this is possible for you and your business?

Click The Button Below to Take the First Step:

About Shot of Copy

We are a Boutique Copywriting Agency

Committed to Deliver Measurable Growth
for Service Based Businesses

Our Story

Shot of Copy was established in 2013 and is based in Sydney, Australia. Since that time the team has written copy across government and enterprise with measurable results in engagement, demand generation and conversion.

Whilst we boast some impressive logos from larger clients we've worked with, our passion is to bring these capabilities to help Small & Medium Businesses present a compelling message through the power of the written word.

Our points of difference are that we harnesses the power of data and a deep knowledge of human behaviour to help you:

  • Shorten your sales cycle

  • Meet or exceed your Lead and Acquisition costs

  • Increase your conversion and closing rates

  • Increase your profitability

  • Increase your sales volume

Team Shot of Copy

We have proven and measurable results that we are proud of, including:


Meet Our Awesome Team

Nikhil Rughani

Founder, Conversion &
Messaging Strategist

Favourite Coffee:
Vanilla Latte on Almond

Nikhil brings over 23 years of experience where he has helped businesses to explosively grow their revenues with messaging strategy, direct response copywriting, and relationship driven selling.

Nikhil's background in human behaviour and peak performance allows him to tap into your client's drivers and craft the right message to connect with them.

Claire Vlattas

Copywriter, Conversion Rate Optimisation Expert

Favourite Coffee:
Skim Cappuccino

With a background in the healthcare industry, Claire can translate complex information into clear, simple and relatable content, and she genuinely aspires to see her clients succeed.

Claire's meticulous research skills are used to craft powerful copy that resonates with your target audience’s emotional needs, to drive conversions, and fuel business growth.

James Nicholson

Copywriter, Sales Enablement Specialist

Favourite Coffee:
Strong Flat White

James has a strong career background which spans across sales and customer service.

Genuinely interested in the process, James delights in attaining a deep understanding of a business owner's message and objectives and creating copy that speaks directly to your ideal customer, and moves them seamlessly to the next stage of your sales pipeline.

Our Services

Copywriting & Messaging Strategy

Imagine you have a salesperson that effectively pitches your business and it's services, and gets you the results you require.

Imagine they perform consistently, day in, day out, without fail.

Imagine they show up everyday with the energy, enthusiasm and the passion to articulate your value and demonstrate your expertise.

Imagine they easily connect with your ideal prospects both emotionally and logically, as they build and strengthen their relationship with your business.

Now, imagine that this salesperson… is not a person.

This is exactly what you can expect with the powerful combination of a messaging strategy and copywriting.

Now, you can predictably build safe, trusting relationships, where prospects have a higher propensity to engage you for your services.

Sales Enablement

Today's buyers are savvy - and in the near future, they're going to be even more selective about who they buy from.

If growth is a key focus for you and your business, then sales enablement is exactly what you need.

Whether it's case studies, product guides, sales scripts or a plethora of other resources - with the right tools on hand, you'll be able to close more sales, faster.

Now, you can close more sales, faster, and bring the sales and marketing side of your business together to achieve revenue growth as a common goal.

Conversion Rate Optimisation

Throwing more money at ads or investing in SEO is not going to solve your marketing or growth issues in the short term.

With conversion rate optimisation (CRO) your advertising and marketing campaigns will consistently perform at a high-level and allow you to shorten your sales cycle, increase your closing rates, and grow your profitability.

Now, with data driven analytics, you can strategically convert cold traffic into warm leads, book more sales calls, and have highly-qualified leads showing up ready to buy from you, without paying for more traffic.


Successes Achieved With Some of our Clients


Global Software and Digital Transformation

Approx Annual Revenue: $95M

Challenge Faced:

Product line revenue declines of up to 90% post new pricing launch.

Results Achieved:

  • 4 x monthly recurring revenue over 120 days.

  • Entry into the enterprise market with a sale of 1,300 seats on a 12 month subscription plan.


Global Software and Digital Transformation

Approx Annual Revenue: $35M

Challenge Faced:

Unable to cultivate leads from their email database or website.

Results Achieved:

  • $324k of sales revenue from a new email campaign.

  • Increasing results from repeat runs of the campaign.


National Real Estate Mentoring and Education

Approx Annual Revenue: $4M

Challenge Faced:

5 months of no revenue and 70% refunds on sales made.

Results Achieved:

  • Saved over $35k a month in unproductive advertising spend.

  • Closed sales of $432k over an 8 week period with 90%+ retention.


Family Run Local Natural Health Business

Approx Annual Revenue: $120k

Challenge Faced:

Unable to attract premium clients and demonstrate value of service.

Results Achieved:

  • $260k of revenue growth over a 90 day period.

  • Generated over 300 qualified leads.

  • Premium offers created and sold.


Boutique Digital Marketing Agency

Approx Annual Revenue: < $100k

Challenge Faced:

2 previously failed launches and an unresponsive email database.

Results Achieved:

  • Full acquisition campaign launched within 30 days.

  • Existing leads within database reactivated.

  • $10k+ of sales within 10 days of launching.


Start-up Coaching and Mentoring Service

Approx Annual Revenue: < $100k

Challenge Faced:

New business launched without any growth plans in place.

Results Achieved:

  • Social advertising and client conversion campaign launched within 7 days.

  • $15k of sales within 3 days of launching.

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Served Freshly Brewed Copy...

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Shot of Copy acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities.
We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.